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The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
Last week I blogged about Groups being an important concept, and I was making the point that you need tools to manage groups and that this might be a startup opportunity for someone. This excerpt from OnStartups where they have just migrated a group from LinkedIn to Facebook shows the cus
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1 year ago
It is interesting what you say about the increasing power of social networking groups.
Last week, HSBC reversed its decision to take away students’ interest-free overdrafts as soon as they leave university after it suffered a consumer revolt by graduates on the pages of Facebook. Today, Eric Knight, a New York-based shareholder activist requested HSBC to undertake a fundamental review of the group’s strategy and is setting up a social networking site to garner support.
Companies have been able to dismiss or ignore blog rants (like LinkedIn groups) as the audience has generally been quite narrow.
Facebook's more public social networking groups, as a collective voice forces companies to listen to their customers and is likely to exponentially increase activism as consumers grasp their power in numbers.
PR companies urgently need to become the ever vigilant eyes and ears to manage and protect enterprises and organisations from widely broadcast blogs, rumours and smears in a fully connected world.
Today HSBC, tomorrow the world.
Best regards
James Vinall
LastMile
1 year ago
1 year ago
Discussions are difficult at best and rarely evolve into powerful, meaningful dialog unless they are in real-time. Facebook's group pages are essentially the same as profile pages in terms of interaction and engagement. I give credit to facebook as they allow group members to create community photo albums.
Do you think that making these platforms presence aware would increase the effectiveness of group tools as a whole? I feel that real-time communication coupled with collaboration and the usual feature set would increase my usage and enjoyment level. Dynamic, interactive, personal group chat rooms?
1 year ago
Web 2.0 (Entrepreneurs) has over 17,000 members. Problem is - there is absolutely no point to these groups. OnSartups doesn't even seem to try to set out an agenda for the membership - so it will end up as a pool of opportunistic and undifferentiated meanderings.
Sutely there's an opportunity for someone to build 'Supergroups' for Facebook with a bit of oomph - like collaboration, sub-grouping, communication, archive etc tools? Otherwise we're just playing silly numbers games.