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The Equity Kicker

Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media

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Widget monetisation

Started by brisbourne · 6 months ago

Reporting on Slide’s rumoured $500m valuation Ivan on Snipperoo looks again at the question of widget business models. Apparently the valuation is based on Slide turning itself into an ad network. Ivan isn’t too thrilled and says:
It looks like all widget co ... Continue reading »

2 comments

Robin Blandford
1 year ago

I was wondering this today, how did an entire industry set up around sharing Ringtones, Operator Logos etc... I guess the early day 'mobile' widgets.

It all same from having a payment gateway in the delivery engine.... i.e.'SMS'. This might be what we're missing for widgets. Would you pay for the delivery of a widget? Maybe the Sniperoo as the link.

see
http://www.bytesurgery.com/blog/2008/01/23/maki...

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ivanpope
1 year ago

Just to clarify my position on this - I dont' have anything against ads or ad networks, and as Nic says, there aren't that many routes to monetisation. I just think there must be more to it than an ad network. There must be hundreds of variant on carrying marketing or advertising or branding messages within a widgetized platform. Or maybe it's just that the term 'ad network' is just too limited or banal to describe what we are seeing, which is hte evolution of online advertising in a multi headed hydra ...

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