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- I have to disagree here - the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone's attention when they are focused on...
- It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content. Particularly if we can better...
- Every ad sales agency I speak to says the same thing: advertisers will pay premium rates on the web, but not to be associated with User-Generated Content (UGC). The limitation that social networks...
- I'm sure they would disagree, but at the same time I would expect their plans to have enough slack to cope with that scenario.
- With games companies like Zynga and Playfish make revenues estimated between $50 million and $100 million purely on social networks like MySpace and Facebook, it seems inevitable that Facebook will...
The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
Music, movies and books are all digital goods and to me it is obvious that ultimately they will all be delivered in digital form. Music has got there first because the technological requirements are lowest - movies have been more difficult due to file size and books more difficult still b
... Continue reading »
8 måneder dage siden
8 måneder dage siden
8 måneder dage siden
8 måneder dage siden
However, I do find repulsive the marketing guru's assertion that a book (whether digital or not) is a souvenir that holds ideas. God help us if that's what writing's all about these days.
8 måneder dage siden
8 måneder dage siden
But it's on the way that's for sure.
8 måneder dage siden
The bigger question around digital goods is how they can and will be disaggregated and recombined in short and long form mediums...