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- I have to disagree here - the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone's attention when they are focused on...
- It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content. Particularly if we can better...
- Every ad sales agency I speak to says the same thing: advertisers will pay premium rates on the web, but not to be associated with User-Generated Content (UGC). The limitation that social networks...
- I'm sure they would disagree, but at the same time I would expect their plans to have enough slack to cope with that scenario.
- With games companies like Zynga and Playfish make revenues estimated between $50 million and $100 million purely on social networks like MySpace and Facebook, it seems inevitable that Facebook will...
The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
I was ill yesterday and so had to dial in to a board meeting. That is something I really try to avoid doing because I think it is much better to go in person. That is partly because it is usually difficult to hear everything when you are on the speaker phone but it is [...]
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1 year ago
I think all VC's think they bring value because of their business experience and the number of companies they have seen, and I am not doubting that. But some go beyond this and work to make introductions and mine their networks to help companies find clients, advisors, strategic partners, press contacts, etc... I think all VC's THINK they do this, but not all actually execute on being that hub of a network as well as they believe.