The Equity Kicker - Latest Comments in UK online ad spend jumps 21% despite downturn

Re: UK online ad spend jumps 21% despite downturn

Paul Lomax — Fri, 24 Oct 2008 14:05:28 -0000

Unfortunately Nielsen are not painting such a rosy picture for the UK :-(

Basically Google is doing alright (aka search revenue) but everybody else who relies upon display may see decline. Mostly because so much digital display ad spend came from financial services.

"The economic downturn has begun to hit online display ad spend, with the UK sector down 5.28% for Q2 2008, according to figures from Nielsen." - from NMA

Of course, other sectors are still growing massively. And the good news is nobody believes Nielsen's figures anyway :-)

Re: UK online ad spend jumps 21% despite downturn

nic — Tue, 07 Oct 2008 13:54:15 -0000

Hey Marc - I think there is a lot to the idea that naked consumerism will be a lot less prevalent going forward, although I expect the change process to be slow.

Re: UK online ad spend jumps 21% despite downturn

Hoover — Tue, 07 Oct 2008 13:08:40 -0000

Hey, oil's under 90 dollars a barrel.

Micro enterprises plan to grow despite the credit crunch: http://www.icaew.com/enterprise

Qype raised 8 million euros last month.

Buffett is vaguely bullish. Sort of.

Re: UK online ad spend jumps 21% despite downturn

Marc Lyne — Tue, 07 Oct 2008 10:39:35 -0000

Are we at a real turning point; one where the economic climate exerts severe pressure on businesses marketing activity, such that traditional media (TV, press, yellow pages etc) decline severely (like nothing we have ever seen before) and online spending dramatically increases over the coming year as this is where we are all spending our time?

And because online generally has a lower costs associated with it, the overall advertising spend of business reduces, with the new twist being that more of the marketing budget is dedicated to engaging, educating and entertaining users online. To coin a phrase I heard last week – are we in the age where ‘consumerism’ dies and ‘citizenship’ begins?

The online revolution is here…?

Re: UK online ad spend jumps 21% despite downturn

Sam Michel — Tue, 07 Oct 2008 07:00:37 -0000

Although the New Year ads are usually the haunt of the financial services and travel industries. Hmmm. Might be a chilly January for ad spend.

Having said that, is there any mileage in the idea that etailers will shell out big time before Christmas to try and bolster their pre-Christmas sales? Maybe we'll see a mini-boom online before Christmas.

Re: UK online ad spend jumps 21% despite downturn

Walid — Tue, 07 Oct 2008 06:54:31 -0000

Always happy to share such good news with you Nick! Thanks for the link too ;-)

Re: UK online ad spend jumps 21% despite downturn

Mike Butcher — Tue, 07 Oct 2008 06:50:34 -0000

Traditionally ad budgets are cut after Christmas in a downturn. The test will be from next January.