-
Website
http://www.theequitykicker.com/ -
Original page
http://www.theequitykicker.com/2008/10/07/uk-online-ad-spend-jumps-21-despite-downturn/ -
Subscribe
All Comments -
Community
-
Top Commenters
-
Rob Wilmot
7 comments · 1 points
-
Andy Warren
11 comments · 1 points
-
Ian Delaney
7 comments · 6 points
-
MatthewWarneford
10 comments · 2 points
-
farhanlalji
5 comments · 13 points
-
-
Popular Threads
-
Eric Schmidt’s 5-10 year view on news
2 days ago · 10 comments
-
The unfolding opportunity in mobile
3 days ago · 4 comments
-
‘Less than free’ as a business – is it time to be afraid of Google?
5 days ago · 5 comments
-
iPhone games that charge to keep playing
1 day ago · 1 comment
-
Musing on value attribution across the purchase journey
3 weeks ago · 9 comments
-
Eric Schmidt’s 5-10 year view on news
Having said that, is there any mileage in the idea that etailers will shell out big time before Christmas to try and bolster their pre-Christmas sales? Maybe we'll see a mini-boom online before Christmas.
And because online generally has a lower costs associated with it, the overall advertising spend of business reduces, with the new twist being that more of the marketing budget is dedicated to engaging, educating and entertaining users online. To coin a phrase I heard last week – are we in the age where ‘consumerism’ dies and ‘citizenship’ begins?
The online revolution is here…?
Micro enterprises plan to grow despite the credit crunch: http://www.icaew.com/enterprise
Qype raised 8 million euros last month.
Buffett is vaguely bullish. Sort of.
Basically Google is doing alright (aka search revenue) but everybody else who relies upon display may see decline. Mostly because so much digital display ad spend came from financial services.
"The economic downturn has begun to hit online display ad spend, with the UK sector down 5.28% for Q2 2008, according to figures from Nielsen." - from NMA
Of course, other sectors are still growing massively. And the good news is nobody believes Nielsen's figures anyway :-)