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Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
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Too much linking to yourself is a bad thing

Started by brisbourne · 6 months ago

Tim O’Reilly has a post this morning about the growing trend for sites to link to themselves so they don’t lose traffic. I was called out for doing this the other day by Nils Geylen, which made me think about the issue for the first time, and it isn’t a good ... Continue reading »

6 comments

  • Paul Walsh

    10 months ago

    Furthermore, Google indexes sites partly on the quality of outbound links. Inbound links is a 90's trend coming back. The fact of the matter is that outbound links don't drive traffic away, they make the site more trustworthy, reliable and sticky. You need to find the right balance so that you can highlight previously written material that your readers might not be aware of.

    Keep up with the Twitter links - I no longer use my RSS reader :)
    reply
  • Sam Michel

    10 months ago

    Good point, well made.

    The bigger the media owner, the less likely to link externally?

    Discuss.
    reply
  • Paul Walsh

    10 months ago

    The BBC is an offender.
    reply
  • leafar

    10 months ago

    There is a cost to don't do evil !

    For me crunchbase is a good idea since it sum up information not always available on corporate website like amount raised...

    But i do agree with you Nic, outbound like are good but cost you because it reduces your # of VP. So since the advertising industry is still lagging and we are in a phase of rentability we should see more of this in the coming years.

    Nevertheless, i do feel that it destroys value for me as a user (again maybe not with crunchbase but they should put both links).

    Semantic will probably do more arm like this. People with larger properties will be rebuilding what's available elsewhere.

    Web is jungle !
    reply
  • rhhfla

    10 months ago

    A theme you should return to.
    Of course, internal linking is so annoying that maybe some of these blogging combines will be taken down a peg.
    reply
  • LukeM

    10 months ago

    Paul: "The BBC is an offender."

    Interestingly they have just started trialling links in articles. The user can turn them on and off.
    reply

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