Re: There is space for innovation in search, but challenging Google will be tough

Alex Kelleher — Mon, 04 Aug 2008 16:54:16 -0000

I think Google is most concerned now about the source of its searches - if most searches start to originate through social media, or mobile phone, or the next Facebook, can Google be taken out of the loop at source? In other words, just by it being easier to do something else?

I remember when I first used Google, it was wholly because of the quality of the search results. Now, it's more about ubiquity (they're in the browser, on my blackberry start page, generally ingrained in my head as a starting place). But that state of omnipresence isn't impossible to attack online, because of the huge shifts in traffic that Facebook, the iPhone and so on can command

Still, those shifts rely on great products/services, so the premise is the same.

Re: There is space for innovation in search, but challenging Google will be tough

Jens — Mon, 04 Aug 2008 11:17:31 -0000

I agree 100%. For people who want to read up on the topic of how to compete in this kind of situation, I suggest you have a look at "blue ocean strategy":

http://www.amazon.co.uk/Blue-Ocean-Strategy-Unc...

Great book.

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Re: There is space for innovation in search, but challenging Google will be tough

Re: There is space for innovation in search, but challenging Google will be tough