The Equity Kicker - Latest Comments in There are over 300 ad networks

Re: There are over 300 ad networks

Scott Rafer — Tue, 22 Apr 2008 12:53:34 -0000

And I see Lookery as one of dozens of startups that are using web services, cloud computing, and the other new infrastructures to break the ad model yet again. We're not the outlier you imply.

Re: There are over 300 ad networks

nic — Tue, 22 Apr 2008 05:25:50 -0000

Scott - we may not be as far apart as you think. I'm with you in that there will be a lot of growth in aggregate ad network revenues, but my point is that absent some clever innovation I don't think we will see new companies being formed and becoming very valuable. Clearly there is some clever innovation at Lookery.

Re: There are over 300 ad networks

Scott Rafer — Fri, 18 Apr 2008 11:34:52 -0000

Wow, for guys who like each other, we don't agree on anything!

The ad network world is going to continue to innovate and consolidate for another decade or more, as it has for the past 10. Until brand marketing is tightly measured (which will take a Long time), CPM ads are extinct, and the networks are all pushed down to pennies per thousand (where lookery is starting and will remain), there will be a lot of turnover.

Re: There are over 300 ad networks

Manoj Ranaweera — Fri, 18 Apr 2008 06:07:45 -0000

I certainly need to sort out a better advertising deal than we got right now. Any suggestions, anyone (something that actually bring real money)?