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- I have to disagree here - the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone's attention when they are focused on...
- It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content. Particularly if we can better...
- Every ad sales agency I speak to says the same thing: advertisers will pay premium rates on the web, but not to be associated with User-Generated Content (UGC). The limitation that social networks...
- I'm sure they would disagree, but at the same time I would expect their plans to have enough slack to cope with that scenario.
- With games companies like Zynga and Playfish make revenues estimated between $50 million and $100 million purely on social networks like MySpace and Facebook, it seems inevitable that Facebook will...
The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
It seems every man and his dog is becoming an ad network these days. The latest to join this rather crowded party is Disney subsidiary SOAPnet.com. In the words of the Wall Street Journal (no link due to paywall):
The business of brokering ads across clusters of Web sites has become one ... Continue reading »
The business of brokering ads across clusters of Web sites has become one ... Continue reading »
1 year ago
1 year ago
The ad network world is going to continue to innovate and consolidate for another decade or more, as it has for the past 10. Until brand marketing is tightly measured (which will take a Long time), CPM ads are extinct, and the networks are all pushed down to pennies per thousand (where lookery is starting and will remain), there will be a lot of turnover.
1 year ago
1 year ago