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Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
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There are over 300 ad networks

Started by brisbourne · 6 months ago

It seems every man and his dog is becoming an ad network these days. The latest to join this rather crowded party is Disney subsidiary SOAPnet.com. In the words of the Wall Street Journal (no link due to paywall):
The business of brokering ads across clusters of Web sites has become one ... Continue reading »

4 comments

  • Manoj Ranaweera

    1 year ago

    I certainly need to sort out a better advertising deal than we got right now. Any suggestions, anyone (something that actually bring real money)?
    reply
  • Scott Rafer

    1 year ago

    Wow, for guys who like each other, we don't agree on anything!

    The ad network world is going to continue to innovate and consolidate for another decade or more, as it has for the past 10. Until brand marketing is tightly measured (which will take a Long time), CPM ads are extinct, and the networks are all pushed down to pennies per thousand (where lookery is starting and will remain), there will be a lot of turnover.
    reply
  • nic

    1 year ago

    Scott - we may not be as far apart as you think. I'm with you in that there will be a lot of growth in aggregate ad network revenues, but my point is that absent some clever innovation I don't think we will see new companies being formed and becoming very valuable. Clearly there is some clever innovation at Lookery.
    reply
  • Scott Rafer

    1 year ago

    And I see Lookery as one of dozens of startups that are using web services, cloud computing, and the other new infrastructures to break the ad model yet again. We're not the outlier you imply.
    reply

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