DISQUS

Manoj Ranaweera · 1 year ago

I certainly need to sort out a better advertising deal than we got right now. Any suggestions, anyone (something that actually bring real money)?
Scott Rafer · 1 year ago

Wow, for guys who like each other, we don't agree on anything!

The ad network world is going to continue to innovate and consolidate for another decade or more, as it has for the past 10. Until brand marketing is tightly measured (which will take a Long time), CPM ads are extinct, and the networks are all pushed down to pennies per thousand (where lookery is starting and will remain), there will be a lot of turnover.
nic · 1 year ago

Scott - we may not be as far apart as you think. I'm with you in that there will be a lot of growth in aggregate ad network revenues, but my point is that absent some clever innovation I don't think we will see new companies being formed and becoming very valuable. Clearly there is some clever innovation at Lookery.
Scott Rafer · 1 year ago

And I see Lookery as one of dozens of startups that are using web services, cloud computing, and the other new infrastructures to break the ad model yet again. We're not the outlier you imply.