The Equity Kicker - Latest Comments in The power of small changes

Re: The power of small changes

markbrooks — Sat, 30 Aug 2008 19:33:57 -0000

The meaning of subscribe has indeed changed over the last couple of years. It has more negative connotations than positive. Its a commitment. Twitter has helped bring a new word/lexicon into existence that is generally comprehended and far more palatable among mainstream social networking users. 'Follow.' No commitments, not credit card required, no misunderstanding. This is very wise on Googles part and should help drive more activity to their blogger.com property.

Mark Brooks, 212-444-1636, http://www.socialnetworking...

Re: The power of small changes

paulsweeney — Fri, 29 Aug 2008 05:00:15 -0000

By changing error messages from "failed delivery" to much more specific messages telling the user what kind of failure it was, and why it probably happened, we actually surfaced areas of benefit that we didn't previously know about. By being specific, and using specific language, we were able to position ourselves even further ahead of competing offers. I like the follow language, because it is "collegial".

Re: The power of small changes

Danvers — Fri, 29 Aug 2008 04:54:07 -0000

Isn't this just another example of the trendy "nudge" theory of economics/human behaviour - which is currently being seized on by the Conservative Party (who incidentially are seen in the UK as being close to Google).

Re: The power of small changes

nic mitham — Fri, 29 Aug 2008 04:42:10 -0000

i agree, little changes like this have big impacts. a great example of this approach pushed even further is feedburner,albeit slightly too americanised for their global customer base.