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- I'm sure they would disagree, but at the same time I would expect their plans to have enough slack to cope with that scenario.
- With games companies like Zynga and Playfish make revenues estimated between $50 million and $100 million purely on social networks like MySpace and Facebook, it seems inevitable that Facebook will...
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- Is compete really the best tool for measuring Joost's performance given their (Joost's) European focus and Compete's admission that they focus only on the US market?
The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
I’m on a plane going through some old email and have just read an interview Roberto Munoz of UK car insurance company More Th>n did an interview for e-consultancy in early August on topic of price comparison sites. This particularly caught my eye:
Previously an insurer ... Continue reading »
Previously an insurer ... Continue reading »
10 months ago
Brands have value, but the true value must be apparent to the consumer. Comparison sites will highlight the cheapest offers, but brands have opportunities to demonstrate the more intangible values, by engaging with customers, offering great service and getting their customers to become advocates for the product.
10 months ago
As well as showing price comparison sites also perform the function of saying which products are equivalent, or of highlighting the important differences so consumers can quickly make trade-offs against price. If a trusted brand, like Tescos, steps into this space then they could even start to establish the parameters on which goods should be compared.
10 months ago
10 months ago