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- I have to disagree here - the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone's attention when they are focused on...
- It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content. Particularly if we can better...
- Every ad sales agency I speak to says the same thing: advertisers will pay premium rates on the web, but not to be associated with User-Generated Content (UGC). The limitation that social networks...
- I'm sure they would disagree, but at the same time I would expect their plans to have enough slack to cope with that scenario.
- With games companies like Zynga and Playfish make revenues estimated between $50 million and $100 million purely on social networks like MySpace and Facebook, it seems inevitable that Facebook will...
The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
Posted by mobile phone:Reading about the Microsoft-Yahoo! Bid in the FT this morning I got a reminder of a fact that I guess we all know and understand:
On the web the value is where the traffic is.
All the biggest web companies own their audience, with Google and Yahoo! Being the bes ... Continue reading »
On the web the value is where the traffic is.
All the biggest web companies own their audience, with Google and Yahoo! Being the bes ... Continue reading »
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