The Equity Kicker - Latest Comments in Strategy decay in the world of TV production

Re: Strategy decay in the world of TV production

aaronasjones — Sat, 14 Mar 2009 11:22:36 -0000

Thank you for sharing this information.
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Re: Strategy decay in the world of TV production

nic — Sun, 13 May 2007 14:32:43 -0000

Thanks Paul. In trying to keep this post simple I lost a lot of the subtleties of my argument, which is to say, I think there is still a place for shows like Lost and that they will make great money for their studios. This will become harder though, and the AVERAGE production cost will decrease. The cost reductions will (hopefully) be more about less special effects than lower quality, but we will see....

Re: Strategy decay in the world of TV production

paul fisher — Sun, 13 May 2007 13:05:29 -0000

Hey Nic, I don't agree with you. You are arguing that larger content owners & studios will start producing lower quality content. To do that, shows like Lost and 24 will no longer be able to pull big audiences. To do that consumers will have to stop enjoying slickly made content, or the tail (and UGC) producers will have to start producing better quality content. Neither of which will happen in my view.

I think what is now, and will continue to happen, is that we have a market where consumers are very happy to pay top dollar for some quality content (like Ralph Lauren) and happy to snack the rest of the time on cheaper UGC and tail stuff (like Primark or Vente Privee): both products exist together and both have workable models...