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Having said that I like hollywood blockbusters and the star culture to some extent.
What is really exciting is the truly distributed story, the ongoing narrative that crosses platforms, games, tv, film, ARG. Its by no means easy to create, but having heard Tim Kring talk about the various Heroes story arcs, the intertwining of individual small properties, like cereal packets with the "mothership" of the tv show. Each experience designed to work both on its own, but still add to the narrative.
Its exciting and forward thinking entertainment and art for the world we live in now :)
University, who, in a 1999 study of almost 200 films released between 1991 and 1993, found that once one considered other factors influencing
the success of a film, a star had no impact on its rate of return.
http://www.nytimes.com/2006/08/28/business/medi...