DISQUS

The Equity Kicker: State of the nation on social networks

  • alan p · 11 months ago
    It'll be like email, the web 1.0 comms system - huge traffic, has to be run as part of a bigger service. I doubt SocNets are technically faster than email though, I suspect its where friends are, so more likely to get a quicker response.
  • nic · 11 months ago
    Ah, good thought Alan, it might be because it is where friends are, and because you don't need to bother with an address book.
  • Henry · 11 months ago
    I agree. The more effective the communication tool the less useful it is for advertising as people are focused on their own communications. MySpace/Bebo are more about sharing "produced"content than Facebook, which why they are probably marginally more effective for advertisers.
  • James Penman · 11 months ago
    Nic - what about social networks working in a specific vertical like WAYN. Easier to monetise?
  • nic · 11 months ago
    James - niche socnets do monetise better, you are right. To generalise on Henry's comment - anything non-comms will generally monetise better, of which niche socnets focused around an interest area are a good example.