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The Equity Kicker: State of the nation on social networks
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alan p · 11 months agoIt'll be like email, the web 1.0 comms system - huge traffic, has to be run as part of a bigger service. I doubt SocNets are technically faster than email though, I suspect its where friends are, so more likely to get a quicker response.
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nic · 11 months agoAh, good thought Alan, it might be because it is where friends are, and because you don't need to bother with an address book.
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Henry · 11 months agoI agree. The more effective the communication tool the less useful it is for advertising as people are focused on their own communications. MySpace/Bebo are more about sharing "produced"content than Facebook, which why they are probably marginally more effective for advertisers.
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James Penman · 11 months agoNic - what about social networks working in a specific vertical like WAYN. Easier to monetise?
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nic · 11 months agoJames - niche socnets do monetise better, you are right. To generalise on Henry's comment - anything non-comms will generally monetise better, of which niche socnets focused around an interest area are a good example.
