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State of the nation on social networks

Started by brisbourne · 6 months ago

I have just seen some very interesting data on social networks.  The highlights are below.  Unfortunately I can’t name the source, but it is a reliable one.

As a category social networks continue to grow rapidly - with global billions of minutes spent on these si ... Continue reading »

5 comments

  • alan p

    7 months ago

    It'll be like email, the web 1.0 comms system - huge traffic, has to be run as part of a bigger service. I doubt SocNets are technically faster than email though, I suspect its where friends are, so more likely to get a quicker response.
    reply
  • nic

    7 months ago

    Ah, good thought Alan, it might be because it is where friends are, and because you don't need to bother with an address book.
    reply
  • Henry

    7 months ago

    I agree. The more effective the communication tool the less useful it is for advertising as people are focused on their own communications. MySpace/Bebo are more about sharing "produced"content than Facebook, which why they are probably marginally more effective for advertisers.
    reply
  • James Penman

    7 months ago

    Nic - what about social networks working in a specific vertical like WAYN. Easier to monetise?
    reply
  • nic

    7 months ago

    James - niche socnets do monetise better, you are right. To generalise on Henry's comment - anything non-comms will generally monetise better, of which niche socnets focused around an interest area are a good example.
    reply

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