The Equity Kicker - Latest Comments in Social network traffic declininghttp://theequitykicker.disqus.com/Nic Brisbourne’s view from London on venture capital and exploiting change in technology and mediaenSat, 23 Feb 2008 03:03:34 -0000Re: Social network traffic declininghttp://www.theequitykicker.com/2008/02/22/social-network-traffic-declining/#comment-4455951I`ve seen some reports that "niche" sites may be growing audiences at a faster rate, but I think the big news recently is that ad-clicks are underwhelming on all social network sites. This was shown by poor numbers from Google`s SN deals. Ad-clicks on more targeted sites might be worth more CPM wise, but I think the jury is still out on this.Joe T.Sat, 23 Feb 2008 03:03:34 -0000Re: Social network traffic declininghttp://www.theequitykicker.com/2008/02/22/social-network-traffic-declining/#comment-4455950Nic,<br><br>According to either the same report or a follow on commentary (I'll take a look for it), "silo" or niche social sites did well - BBC Communities was up, as were other more interest-related networks.<br><br>I'll see if I can track down the data.JonFri, 22 Feb 2008 12:43:03 -0000