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- I have to disagree here - the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone's attention when they are focused on...
- It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content. Particularly if we can better...
- Every ad sales agency I speak to says the same thing: advertisers will pay premium rates on the web, but not to be associated with User-Generated Content (UGC). The limitation that social networks...
- I'm sure they would disagree, but at the same time I would expect their plans to have enough slack to cope with that scenario.
- With games companies like Zynga and Playfish make revenues estimated between $50 million and $100 million purely on social networks like MySpace and Facebook, it seems inevitable that Facebook will...
The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
I wrote back in July that Second Life is riding the Gartner hype curve, and is now rapidly coming off it’s first peak and down into the trough of disillusionment. This article from Nicola Mattina adds a bit to that idea, explaining how the corporations that went into Second Life got
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1 year ago
2 months ago
If, on the other hand, we adopted a slightly more sophisticated viewpoint, we could design buildings in which a floor – given that it no longer has the function it fulfils in real life – could be used, for example, as a tool to help a group take decisions.
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kgantony
Second Life being used for recruitment
1 week ago