The Equity Kicker - Latest Comments in Reviews – how useful are they?

Re: Reviews – how useful are they?

Fred Destin — Wed, 20 Dec 2006 17:50:30 -0000

Big problem with reviews in Europe: no one contributes (really). Maybe not a big deal for Crowdstorm (there are not that many products, comparatively) but a major deal for say touchlocal who need tons of reviews. Good reviewers write 30 reviews a year, need 5 reviews per shop or restaurant, that means you need a lot of users before you can go against the yellow pages of this world.

Re: Reviews – how useful are they?

leafar — Wed, 20 Dec 2006 09:10:50 -0000

Another deal in the space :
http://www.genuinevc.com/ar...

Re: Reviews – how useful are they?

nic — Tue, 19 Dec 2006 13:54:30 -0000

Thanks for the comments guys.

Consumers becoming experts (and even defining who the experts are) is a great point.

Re: Reviews – how useful are they?

alan patrick — Tue, 19 Dec 2006 06:37:22 -0000

From a buyer pov I find the best reviews are the ones where some attempt at analysis / comparison has been made. Like Nic I discount star ratings as only the fans and the few truly pissed off tend to rate.

As Nic also points out, the review is step one - step 2 is finding a good price.

Re: Reviews – how useful are they?

Mark Hindmarsh — Tue, 19 Dec 2006 04:44:36 -0000

In a similar vain 'people power' and valued opinions could become a contributing factor in the review process. A new site recently launched in this area and positioned to grow is http://humanopinion.org/

Re: Reviews – how useful are they?

Philip Wilkinson — Tue, 19 Dec 2006 04:32:00 -0000

I agree with weaverluke in that these days the internet has opened up much more opportunity for "experts" to emerge who aren't journalists or bloggers. My mate next door knows loads about Hi-Fi equipment (and I mean tons!) yet he doesn't blog or work for a magazine (far from it). Tapping into his knowledge is really beneficial and there are thousands like him who should then be classed as an "expert" and a "user.

Re: Reviews – how useful are they?

weaverluke — Tue, 19 Dec 2006 02:57:07 -0000

Metacritic and Wize combine "expert" and "user" reviews. Of course, many are questioning the vaildity of hard-separating these categories nowadays... ; )

Re: Reviews – how useful are they?

leafar — Mon, 18 Dec 2006 20:53:04 -0000

If I may... two comments.
First, review come on top of price (crowdstorm is a good example also using kelkoo)
Second, ranking review is also part of the personnalization. We use affinity because we think that common background is needed when reading a review(especially for content) again popularity is just the first step.

Other quick notes:
4 is a very good point.
What do you get for reviewing ?
I need my 100k quick !
TouchLocal seems great ....