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- I have to disagree here - the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone's attention when they are focused on...
- It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content. Particularly if we can better...
- Every ad sales agency I speak to says the same thing: advertisers will pay premium rates on the web, but not to be associated with User-Generated Content (UGC). The limitation that social networks...
- I'm sure they would disagree, but at the same time I would expect their plans to have enough slack to cope with that scenario.
- With games companies like Zynga and Playfish make revenues estimated between $50 million and $100 million purely on social networks like MySpace and Facebook, it seems inevitable that Facebook will...
The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
In another bite-sized piece of evidence of the trend towards ‘free’ Preston McAfee has written an open source economics text book - reported on Techdirt and in the LA Times.
The PDF is available for free and there is an ‘open source’ Word version whe ... Continue reading »
The PDF is available for free and there is an ‘open source’ Word version whe ... Continue reading »
10 months ago
10 months ago
10 months ago
This is why I think there are limits to the overall use of FreeConomics as a strategy, as opposed to using it as a tactic.
10 months ago
Interestingly, Paulo Coelho now actively releases all his books free online. Why? He finds that his physical books actually sell better in countries where the book is spread heavily for free on P2P networks. The value is in the physical book; being able to have access to the raw words makes more people buy the book, rather than the opposite.
10 months ago
Thanks for all the comments guys.
9 months ago