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- I have to disagree here - the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone's attention when they are focused on...
- It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content. Particularly if we can better...
- Every ad sales agency I speak to says the same thing: advertisers will pay premium rates on the web, but not to be associated with User-Generated Content (UGC). The limitation that social networks...
- I'm sure they would disagree, but at the same time I would expect their plans to have enough slack to cope with that scenario.
- With games companies like Zynga and Playfish make revenues estimated between $50 million and $100 million purely on social networks like MySpace and Facebook, it seems inevitable that Facebook will...
The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
Back in August I wrote about the Apple App Store and the coming T-Mobile open app platform saying that for all Apple’s history of closedness it is just possible they will end up unleashing a wave of competition in the mobile industry based on open-ness.
The early signs are that t ... Continue reading »
The early signs are that t ... Continue reading »
9 months ago
9 months ago
My buddy Justin launched the Instinctive player for the iphone and Additunes (similar to the genius playlist) long before apple did, and now both of these apps aren't allowed anymore.
Time to go look at Tmobile and Android, or my fav, blackberry.
9 months ago
<cite>So why is Apple a potential loser?</cite>
Well, are they? If they are looking for a profitable and sizeable niche rather than a mass market, then they are not losing are they?
From a developer perspective, as often observed, there is increasingly the choice of deploying Web apps rather than native apps, and you don't need to go to the Apple App store or indeed any other store.
No you can't do everything that way - fwiw the last MobileMonday London looked at this issue and the resulting blog posts summarise some of the interesting discussion.
9 months ago