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The Equity Kicker

Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media

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Online advertising accounts for 18.9% of total spend in UK 2007

Started by brisbourne · 6 months ago

The UK still leads the world in the shift of advertising to the web.
This is from the Ofcom UK Communications Market Review 2008:
The success of the internet remains a particularly UK-focused phenomenon; accounting for a higher proportion (18.9%) of total 2007 advertising spend than in ... Continue reading »

2 comments

Alan Munro
10 months ago

Not really surprising and current economic pressures will put even more emphasis on ROI from advertising spend. Old fashioned broadcast advertising should really be a distant memory by now and it's only ignorance and laziness that keep the 30 second TV ad alive. If I was running a TV station, I'd be looking for a new revenue model.

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paul
10 months ago

While internet advertising revenues may be growing in the UK, it must be among the big players. I am finding that for small businesses and media firms that offer targeted services such as contractors advertising, its difficult to get a piece of that pie!

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