DISQUS

The Equity Kicker: Online advertising accounts for 18.9% of total spend in UK 2007

  • Alan Munro · 1 year ago
    Not really surprising and current economic pressures will put even more emphasis on ROI from advertising spend. Old fashioned broadcast advertising should really be a distant memory by now and it's only ignorance and laziness that keep the 30 second TV ad alive. If I was running a TV station, I'd be looking for a new revenue model.
  • paul · 1 year ago
    While internet advertising revenues may be growing in the UK, it must be among the big players. I am finding that for small businesses and media firms that offer targeted services such as contractors advertising, its difficult to get a piece of that pie!