The Equity Kicker: Online advertising accounts for 18.9% of total spend in UK 2007
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Alan Munro · 1 year agoNot really surprising and current economic pressures will put even more emphasis on ROI from advertising spend. Old fashioned broadcast advertising should really be a distant memory by now and it's only ignorance and laziness that keep the 30 second TV ad alive. If I was running a TV station, I'd be looking for a new revenue model.
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paul · 1 year agoWhile internet advertising revenues may be growing in the UK, it must be among the big players. I am finding that for small businesses and media firms that offer targeted services such as contractors advertising, its difficult to get a piece of that pie!