DISQUS

Hello! The Equity Kicker is using DISQUS, a powerful comment system, to manage its comments. Learn more.

Community Page

www.theequitykicker.com Jump to website »

Subscribe
- New Comments
Community
Top Commenters
- brisbourne
  141 comments · 3 points
- jamescoops
  28 comments · 1 points
- henryyates
  21 comments · 4 points
- Paul Walsh
  14 comments · 3 points
- Andy Warren
  11 comments · 1 points
Popular Threads
- The eocnomics of free and consumer internet startups
  3 days ago · 3 comments
- Maximising productivity in venture capital
  1 week ago · 13 comments
- Joost’s B2C strategy failed due to lack of focus
  1 week ago · 4 comments
- If Facebook was a country it would be world’s fourth largest
  6 days ago · 2 comments
- Facebook versus Google
  2 weeks ago · 8 comments
Recent Comments
- Once upon a time I was always before my time! Time though, has moved on and finally I am in the moment! - famous people - famous brands... all good things come to those who wait! Needless to say...
  1 day ago by famebook
  
  in Ad spend to move from buying media to participating in it?
- Yes, timing is everything. And the would-be start-up entrepreneur's job is to just keep going until investors agree that the timing is right. Having said that, I think the best opportunities...
  1 day ago by Alan Munro
  
  in Ad spend to move from buying media to participating in it?
- Thanks Alan. As ever timing the market will be critical for entrepreneurs and investors alike.
  1 day ago by brisbourne
  
  in Ad spend to move from buying media to participating in it?
- Good point, Nic. Media in the traditional sense is changing so quickly that buying it in the traditional sense is on the way out too. The difficulty that large corporations will have with social...
  1 day ago by Alan Munro
  
  in Ad spend to move from buying media to participating in it?
- My old business http://facegroup.co.uk helps clients start the conversation in their research and planning phase. Now owned by Cello PLC.
  1 day ago by henryyates
  
  in Ad spend to move from buying media to participating in it?

The Equity Kicker

Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media

Jump to original thread »

Author

Online ad models breaking?

Started by brisbourne · 6 months ago

There is a good bit of chatter at the moment discussing the efficacy of online ad models. The major point coming from an e-consultancy piece and then embellished by Mike Butcher on Techcrunch UK is that ad-inventory is at the same time rising in volume and falling in quality - resulting in plumm ... Continue reading »

2 comments

Mason Wiley
7 months ago

CPA is currently irrelevant to branding... but it won't stay that way. Advertisers have been looking to drive ad engagement. And that CAN be a trackable action and thus perfectly suited to CPA. In fact, it already has a name - CPE or cost-per-engagement and some advertisers have already broken the ice. Microsoft paid for views of a video, and Kellogs paid for kid to play a game for an Eggos line extension launch. So why be content with just having your ad where people might see it. How about knowing for sure that they did with CPA. All it will take is more bold and creative advertisers to create actionable engagements and be willing to pay for them.

reply

nic
7 months ago

Great comment Mason, thank you. These sorts of CPA deals are a big step forward, but I am hoping for deeper sorts of engagement from actual conversations about brands, probably in some kind of social networking format.

reply

Add New Comment

Returning? Login