The Equity Kicker - Latest Comments in More page views means lower CPMs

Re: More page views means lower CPMs

alan p — Fri, 19 Oct 2007 08:46:24 -0000

Its why ads at the front and back of print mags command highest rates.

The oldies are always the goodies :)

Re: More page views means lower CPMs

kid mercury — Thu, 18 Oct 2007 18:08:25 -0000

this is one of the reasons why i feel rich media/interactive advertising is part of the ticket unlocking the advertising potential of social media. the ads need to become more interesting, and need to erase the distinction between content and ads.

Re: More page views means lower CPMs

Sam Sethi — Thu, 18 Oct 2007 14:02:07 -0000

Hi Nic

Interesting thought but the reason people are ad-blind is because the ads are at best contextual or gender/geo specific.

Their relevancy is very low.

The point of social networks like FB is that they are lifestreams and/or attention streams i.e my status, my flickr photos etc all aggregated in my profile. But the person reading it is often someone else.

The ads that appear around MY profile should reflect THEIR attention/behaviour/interests. When and if FB and others ever do this then I think CPM rates will increase with every new page view