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Stealth mode, schmealth mode
You are already seeing companies start to specialise in building Facebook apps though.
yep I appreciate that you seem to feel that Facebook apps are not the money spinner that the Sunday Sport promised ;-)
There's a a classic issue that people have forgotten here about apps on Facebook.
But with respect you are missing the big picture. Apps are only a small part of what the Facebook platform is really going to be about. And apps will just provide a small part of that paradigm. But one that will provide an important under pinning.
But not all of us are developing Ping The Prime Minister's Braces...
PS my blog about Lee (Ventura Ventures - a Facebook finance specialist) might amuse you.
We should talk.
Peter