DISQUS

Martin Owen · 1 year ago

Accenture identified this earlier this year in their report Televison in Transition 2008. However the report also shows that although there is a reluctance to consume content on the phone (pre-iPhone) in the "north" the south - with Mexico and Brasil in the lead- have less reluctance. There are 100 million mobile phones in Brasil. Africa was not included in the study - and there is little competition from tv sets or other screens in Africa. There are 340 million phones there.

I was on an expert panel on "Killer Apps for the Mobile Phone" at the broadcaster's IBC in Amsterdam in 2005- and I made the point then that A G Bell already had the killer app for the mobile phone. To get leverage on video on the mobile phone you need to build on that personal communicative capacity. Even in multi-screened US there is potential - maybe US kids are not as phone savvy as Europeans? It's worth looking on what OFCOM has found about youth consumption of media.