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Thank you and Happy Christmas
Still, moo really fascinates me. To be clear, they have competition (e.g. Qoop), but difference with moo is apparent when you hear this this excellent podcast: http://www.niallkennedy.com/podcast/2007/03/moo...
To summarise, they have every box ticked.
I'm also curious about the two examples you site, from a VC perspective. Moo is heavily backed by TAG, Atlas and Index; spreadshirt has received no outside funding (from memory). Both companies are doing well (as is CafePress, which was VC-backed from an early stage).
What I'd really like to know is the full story/chronology of how moo went from Richard Moross' simple idea through to getting VC funding from such big names. All academic curiosity of course ;)
Re the story of how Moo ended up with big name VC backers - that is all about having big ambition and a big market to go for. Richard certainly has that and Robin and Saul at TAG (the first investors) will have encouraged him in this respect.
But Lukas and his team are very famous for bootstrapping their way to $10m turnover without any venture capital whatsoever. Spreadshirt have a great story.
http://teevn.com/