DISQUS

The Equity Kicker: Microsoft going after the internet

  • alanp · 3 years ago
    In "Internet 1.0" MSFT were conspicuous by their absense for quite a while until they "got it".

    They clearly are being more savvy now, but even for a company of their resources, they are operating on so many fronts.....can they do it all?

    Just a thought......will MSFT eventually play the IBM to some future Bill Gates with a bright idea?
  • mspoke · 3 years ago
    In Search - Google won, Microsoft lost, rarely do people change search engines, unelss they come up with something which is easoer to use then people will not change. How can you make it easier than having pretty much a blank page and a button which says 'search'? Go and ask your friends how many of them use MSN for searching, the answer will be around the 0 mark. They are just not interested in changing, even for those using MS's hotmail service.

    Whatever MS decide to do in the search space, or in any other space for that matter, will take too long and probably not work properly when it comes to market. They have a history of doing that. I would split MS up into many more much smaller companies. so that it can manouvre a little more quickly.
  • nic · 3 years ago
    Thank you both for good comments. MSFT are stretching themselves into many areas and execution will be difficult. My feeling is that they will make at least some progress in search though.

    mspoke - I would say to you that search can get much better still and MSFT will need to innovate much faster than Google to capture market share, but they will give it a good go. As I said they have come from behind in markets before. Also Google is starting to look pretty unfocused these days.