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- I have to disagree here - the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone's attention when they are focused on...
- It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content. Particularly if we can better...
- Every ad sales agency I speak to says the same thing: advertisers will pay premium rates on the web, but not to be associated with User-Generated Content (UGC). The limitation that social networks...
- I'm sure they would disagree, but at the same time I would expect their plans to have enough slack to cope with that scenario.
- With games companies like Zynga and Playfish make revenues estimated between $50 million and $100 million purely on social networks like MySpace and Facebook, it seems inevitable that Facebook will...
The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
ITV announced what were widely seen as disappointing results yesterday. Executive Chairmna Michael Grade said:
[This year] is turning out to be a much tougher first year of the five-year turnaround strategy than anyone predicted or could have predicted a year ago.
You can read the full ... Continue reading »
[This year] is turning out to be a much tougher first year of the five-year turnaround strategy than anyone predicted or could have predicted a year ago.
You can read the full ... Continue reading »
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