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- I have to disagree here - the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone's attention when they are focused on...
- It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content. Particularly if we can better...
- Every ad sales agency I speak to says the same thing: advertisers will pay premium rates on the web, but not to be associated with User-Generated Content (UGC). The limitation that social networks...
- I'm sure they would disagree, but at the same time I would expect their plans to have enough slack to cope with that scenario.
- With games companies like Zynga and Playfish make revenues estimated between $50 million and $100 million purely on social networks like MySpace and Facebook, it seems inevitable that Facebook will...
The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
In a good sign for the mobile eco-system T-Mobile is planning to open an app platform for all their phones. This is good news because mobile apps have historically been a graveyard for entrepreneurs and investors and like the Apple App Store the T-Mobile open app platform takes out one of the big b
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10 months ago
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10 months ago
To your last point - Google Android and Apple iPhone are big advances in open-ness from the current situation in mobile. Not much compared to open source and where the PC is today admittedly, but a step forward for mobile.
10 months ago
Lets see what happens with Android Market Store but what is new in terms of the iPhone is that initially Mobile Operators were prepared to share some voice/data revenues with Apple and allow Apple to deliver apps via App Store - however in terms of the former since the launch of the 3G version the old subsidised device model is back and Apple is focused on bigger volume targets.
In terms of the iPhone yes you can download and SDK and develop tightly controlled apps for the closed OS that Apple uses on the device ! The lack of support for Flash for instance is a clear example of a closed proprietry approach.
You could argue that what has actually happened is that Apple has simply added another OS to the Smartphone mobile device segment increasing fragmentation. Granted both the Apple OS and Android are likely to move down to the mass market in due course as will Symbian Foundation.