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Stealth mode, schmealth mode
What concerns me is that broadcasters are using the same content across multiple platforms - from HD TV through the net to mobile - people do care about picture quality.
HD is shot from a very wide angle - take football, you may have noticed how far we felt away from the pitch during the World Cup. These kind of wide shots do not work on mobile devices, or even on computers to some degree. There has to be some compromise somewhere or broadcasters will be left with some fantastic content for TV but a very poor experience for the (future) mobile market.