DISQUS

The Equity Kicker: HDTV - do people care?

  • Jon Smirl · 3 years ago
    Compare a soccer game on high def and standard and see if you have the same opinion. Once you actually try high def in your home you won't go back.
  • nic · 3 years ago
    A lot of people say that Jon, but I'm really not sure. It's great when you have it, but you don't miss it when you don't, or not enough people miss it enough.
  • mspoke · 3 years ago
    HD is interesting, yes HD is stunning when seen but the costs are far too high at the moment and the experience is not stable enough for the consumer (I have seen high instances of pixelation via Telewest)

    What concerns me is that broadcasters are using the same content across multiple platforms - from HD TV through the net to mobile - people do care about picture quality.

    HD is shot from a very wide angle - take football, you may have noticed how far we felt away from the pitch during the World Cup. These kind of wide shots do not work on mobile devices, or even on computers to some degree. There has to be some compromise somewhere or broadcasters will be left with some fantastic content for TV but a very poor experience for the (future) mobile market.