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- I have to disagree here - the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone's attention when they are focused on...
- It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content. Particularly if we can better...
- Every ad sales agency I speak to says the same thing: advertisers will pay premium rates on the web, but not to be associated with User-Generated Content (UGC). The limitation that social networks...
- I'm sure they would disagree, but at the same time I would expect their plans to have enough slack to cope with that scenario.
- With games companies like Zynga and Playfish make revenues estimated between $50 million and $100 million purely on social networks like MySpace and Facebook, it seems inevitable that Facebook will...
The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
Techcrunch yesterday reported rumours that Google is building a Second Life competitor.
I have a couple of observations/thoughts about that :
Is it me or are virtual worlds suddenly more fashionable than toga parties in freshers week? To my knowledge just about all the major tech compa ... Continue reading »
I have a couple of observations/thoughts about that :
Is it me or are virtual worlds suddenly more fashionable than toga parties in freshers week? To my knowledge just about all the major tech compa ... Continue reading »
1 year ago
I like this commentary on virtual worlds.
http://russelldavies.typepad.com/advertising_pr...
I would chance my hand that the new worlds that you're describing are the first generation. that all these big boys need to fail first before we get into the The Slope Of Enlightenment?
1 year ago
Think Lycos, Alta Vista, and Inktomi in the early generation of the internet.
1 year ago
This is so "predictable"?
I remember us discussing this possibility at that IBM event, when was it two months ago?
I'm sure Google will do something impressive technically and open (as in API).
Interesting times.
cheers,
1 year ago
5 months ago