The Equity Kicker - Latest Comments in Facebook’s new advertising platform

Re: Facebook’s new advertising platform

nic — Fri, 09 Nov 2007 10:02:25 -0000

Thanks guys. I hope that Facebook will be smart enough to prevent advertisers abusing the system. The early signs are they might be.

Re: Facebook’s new advertising platform

James V — Thu, 08 Nov 2007 09:04:42 -0000

This is just another form of "push" ad intrusion that marketers will not be able to help themselves abusing, especially when Quad Play becomes a reality.

Ad agencies acknowledge that "consumers are tired of being shouted at".

I personally would not want my Facebook friends knowing what I have looked at or purchased, unless it is something I am raving about, which I would tell them anyway.

Re: Facebook’s new advertising platform

James Penman — Wed, 07 Nov 2007 09:23:49 -0000

In theory and practice, AdWords is nice and simple. Facebook's offering *seems* the polar opposite. It's highly theoretical and *seems* to assume the social shopping dynamic will be the same as that of the social network. I've been looking forward to this announcement as well and genuinely thought Facebook might experiment with something along the lines of Jellyfish now that Microsoft own it in order to do something new in the shopping space. The user sharing the benefit of the network etc. Fascinated to see how it pans out but very sceptical unless this is just the first iteration.