DISQUS

DISQUS Hello! The Equity Kicker is using DISQUS, a powerful comment system, to manage its comments. Learn more.

Community Page

The Equity Kicker

Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
Jump to original thread »
Author

Facebook’s new advertising platform

Started by brisbourne · 6 months ago

I have been wondering for some time if Facebook has some tricks up its sleeve that might boost revenues, particularly revenue per user - something which will do for them what Adwords did for Google.
Now we know that they do, which is pretty unsurprising given all the big valuation talk. ... Continue reading »

3 comments

  • James Penman

    1 year ago

    In theory and practice, AdWords is nice and simple. Facebook's offering *seems* the polar opposite. It's highly theoretical and *seems* to assume the social shopping dynamic will be the same as that of the social network. I've been looking forward to this announcement as well and genuinely thought Facebook might experiment with something along the lines of Jellyfish now that Microsoft own it in order to do something new in the shopping space. The user sharing the benefit of the network etc. Fascinated to see how it pans out but very sceptical unless this is just the first iteration.
    reply
  • James V

    1 year ago

    This is just another form of "push" ad intrusion that marketers will not be able to help themselves abusing, especially when Quad Play becomes a reality.

    Ad agencies acknowledge that "consumers are tired of being shouted at".

    I personally would not want my Facebook friends knowing what I have looked at or purchased, unless it is something I am raving about, which I would tell them anyway.
    reply
  • nic

    1 year ago

    Thanks guys. I hope that Facebook will be smart enough to prevent advertisers abusing the system. The early signs are they might be.
    reply

Add New Comment

Returning? Login