The Equity Kicker - Latest Comments in Does Disney think it’s customers are stupid?

Re: Does Disney think it’s customers are stupid?

Graham Brown — Tue, 28 Oct 2008 08:59:58 -0000

Interesting how transparency is catching out many big brands now... will marcomms finally get the message? I've blogged about your post over @ http://www.youth-marketing-buzz.com/2008/10/buz...

Re: Does Disney think it’s customers are stupid?

famebook — Thu, 09 Oct 2008 07:19:48 -0000

When we go live in early 2009, this issue won't arise, because we will offer live content quoted from the horses mouths' of the celebrities involved within the films themselves, which will be much more interesting.

My epitaph will be 'user-generated content isn't the answer, it's user- generated advertising which holds the key'. Also is it just me, or do Amazon and IMDB etc. have a complete style bypass problem?

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Re: Does Disney think it’s customers are stupid?

James Penman — Wed, 08 Oct 2008 05:27:44 -0000

Sad. Undermines our trust in 'real' reviews as well which has disturbing implications for businesses working in that area.