DISQUS

The Equity Kicker: Does Disney think it’s customers are stupid?

  • James Penman · 1 year ago
    Sad. Undermines our trust in 'real' reviews as well which has disturbing implications for businesses working in that area.
  • famebook · 1 year ago
    When we go live in early 2009, this issue won't arise, because we will offer live content quoted from the horses mouths' of the celebrities involved within the films themselves, which will be much more interesting.

    My epitaph will be 'user-generated content isn't the answer, it's user- generated advertising which holds the key'. Also is it just me, or do Amazon and IMDB etc. have a complete style bypass problem?

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  • Graham Brown · 1 year ago
    Interesting how transparency is catching out many big brands now... will marcomms finally get the message? I've blogged about your post over @ http://www.youth-marketing-buzz.com/2008/10/buz...