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Eric Schmidt’s 5-10 year view on news
My actual interest was not so much the hype, more that there was an interesting phenomenon of new media impact on old methods. The PR campaign was spiking every 2 days or so, this was being picked up on aggregators (eg Techmeme) and thus essentially the same story was popping up there every 2 days - I called it "porpoising PR" as it reminds me of the way they keep on coming out the water ;)
Re the book itself, I read the reviews and the first few pages online like you. At the risk of being caustic I didn't see anything innovative in what it was saying ;)
I also think that ideas about "pull" innovation (eg JSB http://www.johnseelybrown.com/) provide good insight- use your customers and suppliers.
I also think one difficulty lies in the clear difference between invention - having ideas, research -developing ideas, and innovation - making use of ideas. Invention arrives on the shoulders of giants.