DISQUS

leafar · 2 years ago

Cool.
I didn't know this was in your portofolio.
PS: I will be in london between the 16/03 and the 19. If by any chance ...

Ivan · 2 years ago

Nic,
I'm unsure why you want to go running off after mobile and video affiliates when there must be so much more expansion room available with existing web based affiliates.
I've just been and signed up for buy.at. But even though I've signed up to buy.at, I have absolutely no idea of what will happen next or what I'll have to do or why.
And if that's the case with me, how many potential affiliates must there be out there who will never sign up, even though they are ripe to become great affiliates?
So why not focus a bit more on the low hanging fruit before rushing into new arenas where the whole thing makes much less sense?
And here's the kicker - does buy.at have an affiliate program? What's the CPA for new affiliates? Where do I sign up?

nic · 2 years ago

Hey Ivan,

Thanks for the comment. I'm sorry you haven't been told what will happen next after your buy.at sign up. We should fix that.

There is no payment or program for recruiting new affiliates because there is no shortage of people who come for free. If anything the problem is with too many affiliates and managing for quality.

mspoke · 2 years ago

All this talk of mobile advertising - who on earth is reading the content? I don't know of one single person who looks at content on mobiles and I know a lot of people who have mobiles. Tell a lie, my brother checks the football scores maybe 3 or 4 times a season if we are not at the match and he isn't near to a TV/Computer/Radio.

Until the networks sort out transparent costs for users then I feel advertisers will be completely wasting their time. There are a lot of mobile as agencies out there but do they actually have a good client roster?

I still think there is more which can be done on the web with affiliate marketing before spending too much time on mobile.

alan patrick · 2 years ago

@mspoke - heresy :)

The prosaic truth is that the mobile industry badly wants / needs mobile advertising to work, and so the hype right now is very intense, though the actual evidence of what works and what doesn't is far less clear.

I think it will be quite a few months before it starts to become clear what mobile ad business models actually work, and I'd predict that there will be at least one high profile ad-supported mobile failure this year.

nic · 2 years ago

I agree with all these points. The market is still very early for mobile content and hence mobile advertising. However, I think the market has now developed to a point that the companies who will eventually win need to be formulating their strategies and starting to place some bets. I would even say that point has passed for mobile banner advertising.

mlgreen8753 · 4 months ago

CPA video advertising is good but fixed rate is a step up from CPA that's why I do prefer video marketing on sites like Adwido. My advertising budget is very limited and CPA just doesn't work for me.