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- I have to disagree here - the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone's attention when they are focused on...
- It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content. Particularly if we can better...
- Every ad sales agency I speak to says the same thing: advertisers will pay premium rates on the web, but not to be associated with User-Generated Content (UGC). The limitation that social networks...
- I'm sure they would disagree, but at the same time I would expect their plans to have enough slack to cope with that scenario.
- With games companies like Zynga and Playfish make revenues estimated between $50 million and $100 million purely on social networks like MySpace and Facebook, it seems inevitable that Facebook will...
The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
At the peak of the last bubble corporate venturing (where companies invest in startups in the same way as VCs) had gotten so big that there was a trade magazine devoted to it. Then during the tech nuclear winter those investment dollars all but disappeared. Now they are back!
Take a look a ... Continue reading »
Take a look a ... Continue reading »
1 year ago
Thanks for another great post. I think that many bubbles are busy bursting these days, and your advice for small businesses to think carefully before selling their soul to BigCo is well taken. This message is on target for my audience, so I cross-posted on your piece to http://blog.innovators-network.org
The Innovators Network is a non-profit dedicated to bringing technology to startups, small businesses, non-profits, venture capitalists and intellectual property experts. Please visit us and help grown our community!
Best wishes for continued success,
Anthony Kuhn
Innovators Network