http://theequitykicker.disqus.com/Nic Brisbourne’s view from London on venture capital and exploiting change in technology and mediaenWed, 20 Jun 2007 10:57:53 -0000http://www.theequitykicker.com/2007/06/17/coases-law-craze-for-collaboration-explained/#comment-4455552Thanks Alan. Wikinomics is definitely on the ra ra side. You've got to find a way to believe though, right?nicWed, 20 Jun 2007 10:57:53 -0000http://www.theequitykicker.com/2007/06/17/coases-law-craze-for-collaboration-explained/#comment-4455551Nic, quite a lot of the thinking / modelling in Web 1.0 was driven by Coase's thinking (the disintegrating corporation, clover leaf career etc etc was a common mid 90's thingy).<br><br>Turned out that a transaction is often far more than just the search / find bit...there is a whole dance around trust (in the broadest sense - can you deliver / are you honest / will you survive / can I sue you / etc ) that also comes into play.<br><br>Wikinomics as a book - imho - is too much on the "rah rah" stuff and a bit light on the "cynic" parts of overall transaction economics eg agency theory, asymmetric market theory etc etc.<br><br>You just have to look at Wikipedia, Digg etc to see how these more cynical sides of transaction games are playedalan pWed, 20 Jun 2007 10:15:36 -0000