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- I have to disagree here - the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone's attention when they are focused on...
- It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content. Particularly if we can better...
- Every ad sales agency I speak to says the same thing: advertisers will pay premium rates on the web, but not to be associated with User-Generated Content (UGC). The limitation that social networks...
- I'm sure they would disagree, but at the same time I would expect their plans to have enough slack to cope with that scenario.
- With games companies like Zynga and Playfish make revenues estimated between $50 million and $100 million purely on social networks like MySpace and Facebook, it seems inevitable that Facebook will...
The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
When I saw Google’s announcement of their new browser, via the neat marketing trick of a comic book, I wondered what the point of it was. I was struggling to think of what it is that they could offer than Firefox 3 doesn’t have already.
The answer - to run applications. ... Continue reading »
The answer - to run applications. ... Continue reading »
10 months ago
10 months ago
So even before the huge jump forward in the operating system capacity, as a pure web browser this should rock.
10 months ago
Be interesting to see if they can convince large numbers of people that they need another browser, but if they make their own services easier and better by using Chrome - that's a pretty powerful starting point. Meanwhile, I hope they keep it open source and easy to develop third party plug-ins, which does seem to be the idea.
10 months ago
Personally I look forward to being able to work, connect, socialise, enjoy and stream my choice of content in one place and within one browser wherever I happen to be in the world and of course securely and without risk of invasion of privacy. I also hope that I may be able to extend my technical education from where it is now rather than take huge leaps backwards, never again suffer the hair-pulling irritation of migrating all my old data and software from one system to another and most of all not feel that in order to secure all the above I am trapped in an advertising nightmare bombarded with unsolicited messages I never asked for.
In my opinion none of the obvious companies individually can possibly provide me with this 'ideal' scenario, so until they can collectively deliver the best of each, I guess I just have to put up with the sad fact that corporate competition and greed isn't always in the interest of the consumer or the environment! In my humble opinion, whilst these handful of companies continue to battle against each other for gatekeeper domination and in doing so duplicate each others' best assets again and again instead of jointly improving them, billions of dollars are being squandered and the consumer's jouney to nirvana is infinitely longer than it need be.
Jan at FAMEBOOK - the celebrity amalgamator! Access All Areas - Your backstage pass to the famous?...coming very soon!
10 months ago
Having had a chance to play with it a bit myself it is greasy quick for ajaxy sites - if all my FF plugins would work (which I guess they might soon) then I would seriously consider moving.
Jan - competitive destruction is part of the capitalist game - wasteful I know, but somehow it seems to be the least wasteful system anyone has managed to come up with!
10 months ago