The Equity Kicker - Latest Comments in Buy.at and advertising in the long tail – including on TheEquityKicker

Re: Buy.at and advertising in the long tail – including on TheEquityKicker

UK Shopper — Thu, 11 Feb 2010 18:06:55 -0000

Just came across this article. As its two years down the track, and there have been a multitude of changes, particularly lately with how Google views sites with a large number of affiliate links. Does anyone have any feedback on how the BuyAt affiliate widgets have performed as I am looking to launch a new blog.

Re: Buy.at and advertising in the long tail – including on TheEquityKicker

Rose has excellent MONEY, fina — Mon, 11 Feb 2008 07:09:04 -0000

Keep up the good work Nic you are doing in regards of your charities.

Re: Buy.at and advertising in the long tail – including on TheEquityKicker

Rose has excellent MONEY, fina — Mon, 11 Feb 2008 07:06:53 -0000

Nic great what your doing.
Room for thought...
I so love this Quote...
"People buy from people they
like. And, people like people who like themselves. It's as simple as that."
It is so true, building a relationship
with your customeres is the MOST
important aspect of creating a long term asset.
This is so true, building a relationship with your customeres is the MOST important aspect of creating a long term asset.

Re: Buy.at and advertising in the long tail – including on TheEquityKicker

nic — Fri, 07 Dec 2007 06:38:25 -0000

Thanks Phil - you make a good point, and maybe I should have written a longer post.

What we are trying to do at BuyAt on the blog side is make it easier for the small website owner - e.g. by using widgets to update the offers on their site.

On the social network side - the idea isn't that people will go profile surfing when they sit down to go shopping, but rather when they are profile surfing they might now buy things that there friends are recommending - things that they otherwise might not have bought.

This is definitely an experiment and we will see how it goes. Early results are good though.

Re: Buy.at and advertising in the long tail – including on TheEquityKicker

Philip Wilkinson — Thu, 06 Dec 2007 13:30:12 -0000

Ok Nic - call me daft but hasn't this been happening for years - as in anyone could sign up to an affiliate network and past a wide range of paying media into their site / blog...?

Amazon do widgets for products too.

As for WAYN - any evidence yet to show that people visit each others profile page when thinking of buying a product?

Re: Buy.at and advertising in the long tail – including on TheEquityKicker

nic — Tue, 04 Dec 2007 07:59:20 -0000

Thanks guys.

mspoke - thanks for the feedback - I will look to get something less distracting in place soon, but for now Lovefilm is the only programme I'm active on and the banner I chose is the only one that fits well in my sidebar.

Re: Buy.at and advertising in the long tail – including on TheEquityKicker

mspoke — Tue, 04 Dec 2007 05:05:42 -0000

Nic, glad to see you dipping your toe into the affiliate world. Is it possible you can get a static banner as that rotating one is a little distracting when reading your lengthy posts.

I've been experimenting with affiliate marketing using a hosted wordpress blog (wordpress.com) and have had some interesting results, particularly in terms of being able to rank highly on Google's natural search results.

Re: Buy.at and advertising in the long tail – including on TheEquityKicker

James Penman — Tue, 04 Dec 2007 04:09:45 -0000

Hi Nic,

On both innovations: great stuff.

Specific to the WAYN initiative, the social network Perfspot are experimenting in this area as well with Cartfly and I suspect a major UK media group will try something along these lines in 2008 as there's a lot of interest in this reward-for-attention concept. Also think some 'full service' shopping engines will provide personalised shopping malls on a rev share basis in addiition to all the normal shopping info one finds on such sites.

Certainly agree this could be huge and all made possible by CPA which, for me, will be the revenue model that will underpin some really interesting work in the future.