-
Website
http://www.theequitykicker.com/ -
Original page
http://www.theequitykicker.com/2007/12/03/buyat-and-advertising-in-the-long-tail-including-on-theequitykicker/ -
Subscribe
All Comments -
Community
-
-
Top Commenters
-
Popular Threads
On both innovations: great stuff.
Specific to the WAYN initiative, the social network Perfspot are experimenting in this area as well with Cartfly and I suspect a major UK media group will try something along these lines in 2008 as there's a lot of interest in this reward-for-attention concept. Also think some 'full service' shopping engines will provide personalised shopping malls on a rev share basis in addiition to all the normal shopping info one finds on such sites.
Certainly agree this could be huge and all made possible by CPA which, for me, will be the revenue model that will underpin some really interesting work in the future.
I've been experimenting with affiliate marketing using a hosted wordpress blog (wordpress.com) and have had some interesting results, particularly in terms of being able to rank highly on Google's natural search results.
mspoke - thanks for the feedback - I will look to get something less distracting in place soon, but for now Lovefilm is the only programme I'm active on and the banner I chose is the only one that fits well in my sidebar.
Amazon do widgets for products too.
As for WAYN - any evidence yet to show that people visit each others profile page when thinking of buying a product?
What we are trying to do at BuyAt on the blog side is make it easier for the small website owner - e.g. by using widgets to update the offers on their site.
On the social network side - the idea isn't that people will go profile surfing when they sit down to go shopping, but rather when they are profile surfing they might now buy things that there friends are recommending - things that they otherwise might not have bought.
This is definitely an experiment and we will see how it goes. Early results are good though.
Room for thought...
I so love this Quote...
"People buy from people they
like. And, people like people who like themselves. It's as simple as that."
It is so true, building a relationship
with your customeres is the MOST
important aspect of creating a long term asset.
This is so true, building a relationship with your customeres is the MOST important aspect of creating a long term asset.