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- I have to disagree here - the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone's attention when they are focused on...
- It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content. Particularly if we can better...
- Every ad sales agency I speak to says the same thing: advertisers will pay premium rates on the web, but not to be associated with User-Generated Content (UGC). The limitation that social networks...
- I'm sure they would disagree, but at the same time I would expect their plans to have enough slack to cope with that scenario.
- With games companies like Zynga and Playfish make revenues estimated between $50 million and $100 million purely on social networks like MySpace and Facebook, it seems inevitable that Facebook will...
The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
At the tail end of last month I wrote that small boards are usually better, and promised to return with a post about adding value from the board. This is it.
As with VC value add,
the primary value add that everyone talks about is contacts. An introduction to a potential employee, partne ... Continue reading »
As with VC value add,
the primary value add that everyone talks about is contacts. An introduction to a potential employee, partne ... Continue reading »
12 months ago
"Good judgement comes from experience. Experience comes from bad judgement."