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Easily mispelled, but it is Nnamdi, not Nnmandi.
I doubt that the answer for non-students is that different than what the student research shows.
Typical use of social networks at the moment is based around 1) discovering information about people 2) communicating in a lightweight manner 3) sharing media and 4) maintaining a social peripheral vision of sorts.
If your questioning is driven by the issue of social network sustainability, then Fred Stutzman's writings will likely be well worth your time.
Start here:
http://chimprawk.blogspot.com/2007/11/social-ne...