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- I have to disagree here - the main issue is response rates or brand recall rates. Advertising is just not effective when you are trying to get someone's attention when they are focused on...
- It is not beyond hope to imagine that with appropriate technology we can get beyond this fear that agencies have of getting associated with the wrong content. Particularly if we can better...
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- I'm sure they would disagree, but at the same time I would expect their plans to have enough slack to cope with that scenario.
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The Equity Kicker
Nic Brisbourne’s view from London on venture capital and exploiting change in technology and media
When I think about enterprise2.0 I think lightweight collaboration. For a while now I have been thinking that easy to use shared work spaces like Huddle and Basecamp is the main component. Recently I have started to think that micro-blogging is also important (status updates to Huddle
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1 year ago
1 year ago
I would be interested to get your feedback on our application: Web Groups. It aims at the heart of your comments.
www.mercurygrove.com
1 year ago
1 year ago
Paul - what I am wondering is if the group management functionality can be/should be abstracted from the other elements of collaboration you list. Different verticals will have different requirements, and I guess the other big question re this as an opportunity around which to build a company, is whether the differences are small enough that you can serve them all with the same basic product.
1 year ago
1 year ago
1 year ago
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1 year ago
Most users of social sites are members of multiple overlapping groups though, which makes it difficult to see how the groups themselves will help portability. If I go with one group from Facebook to Bebo then by default I have to leave all the other groups I'm a member of.
1 year ago
I see what you are saying. I've been giving both of these issues a lot of thought lately and have been trying to work out a solution to more interactive online networking and social portability. I think the two can go hand in hand when we talk about bringing together networks and managing those networks.
I feel that the answer lies in a platform to foster more social interaction online through groups of aggregated social users from around the web. So that, a MySpace user, Facebook user and Bebo user could all interact together on the platform that sits independently by parsing their data and bundling it into a neat packet. They could then use that online ID packet to interact in the personal group setting.
Therefore you are creating a platform for openness and also for creating and managing dynamic groups. Do you have any thoughts on that approach?